Would you change your life?"
— Stereophonics-Rewind (via youknowmeasvika)
- There are 7 billion people on Earth. 5.1 billion own a cell phone. 4.2 billion own a toothbrush. (Mobile Marketing Association Asia, 2011)
- It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (CTIA.org, 2011)
- 91% of all smart phone users have their phone within arm’s reach 24/7 – (Morgan Stanley, 2012)
- It takes 26 hours for the average person to report a lost wallet. It takes 68 minutes for them to report a lost phone. (Unisys, 2012)
- 9 out of 10 mobile searches lead to action, over half leading to purchase. (Search Engine Land, 2012)
- Mobile coupons get 10 times the redemption rate of traditional coupons. (Mobile Marketer, 2012)
- 44% of Facebook’s 900 million monthly users access Facebook on their phones. These people are twice as active on Facebook as non-mobile users (Facebook, 2012)
- Mobile marketing will account for 15.2% of global online ad spend by 2016. (Berg Insight, 2012)
- 70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. (Mobile Marketer, 2012)
- 61% of local searches on a mobile phone result in a phone call. (Google, 2012)
- 52% of all mobile ads result in a phone call. (xAd, 2012)
excerpt taken from Arnie Cooper’s (@FastCompany) interview with Christopher Steiner (@Aisle50) today:
If you look at who has the biggest opportunity in society right now, who’s the most upwardly mobile and could just build something out of nothing, it’s developers.
“Wall Street Versus Silicon Valley”
It’s incredible; people don’t realize how many software engineers Wall Street takes off the market. And in the past, when Silicon Valley companies went head to head with Wall Street firms, it was very hard to compete for the best engineers because the salary packages were so dissimilar, including the bonuses. And there was a prestige in working for a company like Goldman Sachs. So, I’ll just say, luckily for the economy, some of that prestige has worn off. And I think that’s better all in all because the utility that someone with that kind of skill brings to the economy when they go to a place like Morgan is minimal—or even negative in the worst cases. Whereas if they go to a startup, they’re actually building the economy. They’re building GDP by affecting the most dynamic and growing segments of our economy. At Wall Street, they’re just moving money around.
(Source: Fast Company)